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Cool shot experiment - the cutaway shot

Our first editing practice task was to look at cutaways and how the same reaction can be used in response to different things. In my cutaway a women walk in looking confused, it then cuts to a pair of shoes and then back again to the women who now looks relieved. This expression is repeated two more times with two other things that the camera cuts too.
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Initial Ideas For My Main NEA

I am going to make four 15 second adverts for a horror channel for my main NEA and my channel name is going to be "Scream TV". I am thinking my channel slogan is going to be "never trust anyone" and i am going to play on this in my adverts by something unexpected happening in every one.  For example, for one of my adverts, i am thinking of having two people watching a vampire or horror film and then one of them starts turning into a vampire and bites the other unexpectedly then the slogan will come up saying "never trust anyone".   For a different advert, a couple are going to be at home having a romantic meal however the wife poisons her husbands wine or kills him violently then the slogan will come up at the end again saying “never trust anyone”. 
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AS Lighting Practice Task

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Key points about lighting - It is easier to make footage darker than lighter. - The lighting sets the mood. Types of lighting 3-point Fill Lighting - 3 lights create a normal looking scene with soft shadows and average colours. This is used in most 'normal' scenes with any object in focus.   Chiaroscuro - harsh lighting that creates an extreme contrast between different areas of the shot, such as a characters face. Common in horrors.  High key lighting - uses harsh, bright lights to reduce contrast in a scene, giving the scene a white-washed, clean look that does not have any shadow in frame. Used commonly in beauty adverts.  Low key lighting - Creates shadows and contrast between colours. It is used to create atmosphere and is often used in thrillers, horrors or romantic imagery.  Back lighting - when the scene is lit directly from behind, usually by some form of natural light, where it is used to create a silhouette. Common in romantic films.  Natural lig...
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